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PRovoke: WE Bolsters Insights & Analytics Leadership

1/11/2021

SOURCE: https://www.provokemedia.com/latest/article/we-communications-bolsters-insights-analytics-leadership

WE Communications Bolsters Insights & Analytics Leadership

The agency has appointed former Golin, Shell and Microsoft exec Thane Ryland to head up insights and analytics in the UK.

Maja Pawinska Sims, PRovoke, January 11, 2021

LONDON — WE Communications has reinforced its global analytics leadership, hiring Thane Ryland to lead insights and analytics strategy in the UK.

Ryland joins after three years at Golin, where he was senior vice president of analytics and insights and worked with brands including Nokia, Unilever, Reckitt-Benckiser, Novartis, Roche, Pfizer and Bayer. He was previously in-house, as global head of media measurement for Shell, and before that was global head of social analytics and insights at Microsoft.

In his new role at WE, Ryland will be responsible for expanding data and analytics services for existing UK clients, as well as driving new business across the agency’s key sectors of health, technology and consumer. He will also work closely with WE’s global insights and analytics leadership team.