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PRovoke: CEOs at Cannes Condensed Round Table

June 25, 2021

SOURCE: https://www.provokemedia.com/long-reads/article/ceos-at-cannes-condensed-pr-industry-must-'wake-up'-to-opportunity-on-offer

PR INDUSTRY MUST 'WAKE UP' TO OPPORTUNITY ON OFFER

Melissa Waggener Zorkin, CEO and Founder, Joins PR Industry Leaders During Cannes Condensed Discussion

PRovoke Media, 25 June 2021

(Photo courtesy of PRovoke Media)

Change was in the air at the Cannes Condensed event in Brighton and the positive contrast it offered was welcomed with all that has transpired over the past 19-months.

The PR industry has done much to elevate its value during the pandemic, but a time-honoured Cannes discussion examines why that ground could be lost if creative leadership remains dominated by ad agencies.

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