prweek-agency-business-report-2020-we2-2

PRWeek: Agency Business Report 2020: WE Communications

4/21/2020

SOURCE: https://www.prweek.com/article/1679193/agency-business-report-2020-communications

Agency Business Report 2020: WE Communications

Another year of double-digit U.S. and global growth has the independent firm positioned for success with purpose.

PRWeek, 21 April 2020

"The purpose of our own company and defining what we stand for has been something we have amped up in the last year. Our purpose is to use our gift of communications to move people to positive action in the world." — Melissa Waggener Zorkin

WE saw a 13.3% global revenue uptick in 2019 and a 14.4% increase in the global CEO and founder Melissa Waggener Zorkin attributes the firm’s success to the growth of existing businesses into multi-region accounts, as well as new client wins and the acquisition of Codeword in January 2019.

The agency expanded its work with clients such as Microsoft Surface, McDonald’s, Adobe, Trend Micro, Lenovo, HSBC, Bittrex Global and Coca-Cola. New wins included Adaptive Biotechnologies and Horizon Pharma, while losses included Amgen, BACTA, Canyon Bridge, Tencent and VSP.