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PRWeek: Digital Trends to Watch in 2021

1/19/2021

SOURCE: https://www.prweek.com/article/1704976/5-digital-trends-watch-2021

5 digital trends to watch in 2021

Lessons learned in social disinformation and the explosion of gaming from WE’s Trevor Jonas.

Trevor Jonas, PRWeek, 19 January 2021

(Photo courtesy of PRWeek)

Without a doubt, 2020 was a year most of us are eager to put squarely in the rear-view mirror — while stomping down on the accelerator. That said, there are lessons to be learned from the past 12 months, particularly as they pertain to marketers’ abilities to capture and maintain the attention of a target audience.

As we have collectively relearned how to live our lives, maintain social connections and work in an increasingly digital world, several trends emerged that promise to influence our future, COVID-19 or not.

Here are five such digital trends to watch in 2021:

  • The Disinformation Dilemma
  • Live, but with a Long Tail
  • Data and Privacy
  • Entertainment is Greater than Gaming
  • Agility

What digital trends are you watching as we head into a new year?