PRWeek: Marisa Lalli named to Women to Watch 2020


SOURCE: https://www.prweek.com/article/1676441/women-watch-2020

PRWeek honors 21 trailblazing women who are shaping the future of the comms industry

The future of PR and communications is in good hands with this group of emerging professionals making their voices heard in the industry. Marisa Lalli is one of PRWeek's Women to Watch 2020.

Marisa Lalli
GM and SVP, WE New York

Lalli has driven integrated consumer campaigns, executive thought leadership, product launches and cross-channel storytelling for some of the world’s most valuable brands.

This pro’s people-first leadership approach has led WE’s New York office to the largest growth surge in the agency’s history, with a significant workforce expansion and a spike in employee engagement.

Her work for McDonald’s delivery service has been groundbreaking. In 2018, Lalli led one of the largest global communications campaigns for the brand, Global McDelivery Day, which generated a significant global sales lift and helped make history as the Thursday with the most orders on record for the chain at the time.