PRWeek: Technology, Communication and the Road to Recovery

7/1/2021

SOURCE: https://www.prweek.com/article/1721136/technology-communication-road-recovery

Brands must resist the urge to return to pre-pandemic strategies 

Matt Ashworth, SVP, Technology, Speaks on Communication Strategies Post-Pandemic 

PRWeek, 1 July 2021

The COVID-19 "recovery jumpstart" in the U.S. is arriving incredibly fast and is evolving more quickly than many brands can manage.

Brands around the globe used technology when the pandemic hit. We worked remotely, shepherded our kids through virtual learning and connected with friends and family on video calls. Now that the recovery is flourishing, what role does tech play?