PRWeek: Betting On Authentic Communications

In Partnership With WE, PRWeek and Management Today Convened With Senior Communications Professionals for a Roundtable Debate on the Importance of Brand Reputation in Pharma and Biotech

PRWeek, Rebecca Thomson, 7 March 2023

For brand survival in these turbulent times, do communications need to be more authentic, transparent and human? We are living in uncertain times, with challenges mounting on both the political and economic landscapes. And people know it. In this uncertain environment, authentic communications that can cut through the noise, resonate with people, and build brand trust, is paramount. WE's latest Brands in Motion report "Healthy Reputation: More Than Medicine" surveyed more than 1,000 healthcare professionals in six countries to find what impacts a healthcare professional's perception of biotech and pharma brands. 

During the debate, Ruth Allchurch, Regional Executive Managing Director, EMEA had this to say: "We have seen real shifts in attitudes and responses around the role that brands play. It won't be a great surprise to know that brands are having to step in where political leaders are failing us, where maybe in the past [consumers] did put more trust in politicians and other stakeholders."

This article was also published in Management Today. 

(Photo courtesy of PRWeek featuring roundtable delegates outside The Northall, Corinthia London)