PRWeek UK: How cannabis' image is changing

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How cannabis' image is changing and why comms professionals around the world need to pay attention

The green rush is on: major consumer brands are researching and developing products, legislation and attitudes are changing, pharmas are pivoting - and comms is at the centre

Kristin Flor Perret, PRWeek UK, Jan. 29, 2019

(Image courtesy of PR eek UK)

I travel a lot for work, and one of the most common questions I get when people find out I’m an American from the West Coast is "Marijuana is legal there, right? What’s that like?"

I’ve had dozens of conversations with coworkers, reporters and fellow travellers about legalisation in the United States. What changed? How do you buy it? What are the stores like? Most people are surprised when I tell them that in Seattle, legal cannabis changed very little and that you buy it in dispensaries that feel more like health stores or boutiques than back alleys or drug dealers’ apartments.

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