PRWeek: WE to Handle PR for Treasury Wine Estates
WE Communications to handle pr for treasury wine estates
The agency put together a cross-functional team of corporate, consumer and creative specialists to service the account.
PRWeek, 27 May 2020
Following a pitch, Australian wine company Treasury Wine Estates picked WE Communications as its comms agency in Southeast Asia. WE will work on regional comms strategy across three of Treasury's brands: Penfolds, Wolf Blass, and Beaulieu Vineyard. The brief includes storytelling and creative content as well as marketing-driven activations such as the annual Penfolds event.
The account's remit includes Singapore, Cambodia, Malaysia, Indonesia, Myanmar and Thailand. To service the account, WE put together a cross-functional team of corporate, consumer and creative specialists led by Alicia Eu, head of corporate in Singapore.