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PRWeek: WE to Handle PR for Treasury Wine Estates

5/27/2020

SOURCE: https://www.prweek.com/article/1684313/communications-handle-pr-treasury-wine-estates

WE Communications to handle pr for treasury wine estates

The agency put together a cross-functional team of corporate, consumer and creative specialists to service the account.

PRWeek, 27 May 2020

Following a pitch, Australian wine company Treasury Wine Estates picked WE Communications as its comms agency in Southeast Asia. WE will work on regional comms strategy across three of Treasury's brands: Penfolds, Wolf Blass, and Beaulieu Vineyard. The brief includes storytelling and creative content as well as marketing-driven activations such as the annual Penfolds event.

The account's remit includes Singapore, Cambodia, Malaysia, Indonesia, Myanmar and Thailand. To service the account, WE put together a cross-functional team of corporate, consumer and creative specialists led by Alicia Eu, head of corporate in Singapore.