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Public Affairs Asia: Danone Drafts in Avian WE in India


SOURCE: https://publicaffairsasia.com/danone-drafts-in-avian-we-as-agency-of-record-in-india/

Danone drafts in Avian WE as ‘agency of record’ in India

Leading global food brand, Danone, has appointed Avian WE as its new PR consultancy on record following a competitive pitch. As part of the new partnership, Avian WE will drive Danone’s Health and nutrition agenda across India. 

PublicAffairsAsia, June 24, 2019

Avian WE’s remit covers both corporate and brand communications. The firm is tasked with building and executing a national and regional communications strategy to support Danone’s expansion plans across diverse markets of the country.

“At Danone, we are committed to building a healthier world with purposeful brands,” said Shefali Sapra, Director, Public Affairs & Corporate Communications, Danone India. “Avian WE’s expertise in public health and issues-based advocacy makes them an excellent partner to help build meaningful partnerships, educational platforms and communication that will drive adoption and real change.

Avian WE’s Social Impact practice, dedicated to driving impact-focused campaigns beneficial to both people and the planet, will partner with Danone India to deliver against the remit. The account will be led from Avian WE’s office in Delhi, with support from its other offices throughout India.