The Holmes Report: Danone Shifts India PR Duties To Avian WE
WE in the News
Danone Shifts India PR Duties To Avian WE
Avian WE will drive Danone’s Health and nutrition agenda across India.
Holmes Report, June 24, 2019
NEW DELHI — Danone, has appointed Avian WE as its new PR consultancy of record in India, following a competitive pitch.
As part of the new partnership, Avian WE will drive Danone’s health and nutrition agenda across India. The assignment was previously held by First Partners since early 2017.
Avian WE’s remit covers both corporate and brand communications — the firm is tasked with building and executing a national and regional communications strategy to support Danone’s expansion plans across diverse markets of the country.
"At Danone, we are committed to building a healthier world with purposeful brands,” said Shefali Sapra, director of public affairs & corporate communications at Danone India. "Avian WE’s expertise in public health and issues-based advocacy makes them an excellent partner to help build meaningful partnerships, educational platforms and communication that will drive adoption and real change."