The Holmes Report: WE Red Bridge To Lead FC Barcelona Comms
WE Red Bridge Selected To Lead FC Barcelona's Communications In China
The football club has a growing fan following in China, where it operates an interactive museum, training centres and academies.
Diana Marszalek, The Holmes Report, 18 April 2019
SHANGHAI — FC Barcelona, or Barça, has tapped WE Red Bridge to lead the football club’s communications in China, where the sport’s popularity is on the rise.
The agency, which was selected in a competitive pitch, is charged with strengthening the club’s connection with its growing fanbase in China. Also part of the remit is spotlighting the “More Than a Club” positioning that surrounds community involvement and values, including social change and education.
In addition to developing Barça’s communications strategy in China, WE Red Bridge will handle media relations and influencer marketing. The firm has created an integrated team that combines staff and expertise from insights, consumer, creative, digital and corporate PR. The account will be led out of Shanghai.