WE in the News
WE Communications has launched its newest channel – The WE Communications Podcast. In its first edition, WE UK’s Marcus Sorour (General Manager, WE UK) and Gareth Davies (Digital Lead for Europe, Middle East and Africa) explore insights from our recently launched Stories in Motion research.
The firm conducted its SIM study to better understand how consumers interact with branded content and how those interactions and insights change across different channels, platforms, time of day and product category. Gareth and Marcus discuss how brands must navigate through this ever-changing media-ecosystem, including topics like intentional vs. unintentional search and the idea that we now live in a world of multiplicity where brands must connect with consumers across multiple devices at the same time.