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WE Names New UK Tech And Consumer Leads

WE in the News

8/14/2017

SOURCE:https://www.holmesreport.com/latest/article/we-names-new-uk-tech-and-consumer-leads

Laura Gillen takes over as head of technology and corporate and Gareth Davies moves into the newly-created role of UK consumer head.

Jade Eckardt

WE Names New UK Tech And Consumer Leads

LONDON — WE has promoted Laura Gillen to head of technology and corporate and Gareth Davies to head of consumer in the UK. Both will report to Marcus Sorour, general manager of WE UK. 

While Davies' role is a newly created position, Gillen leads head of tech as Meredith Lynch takes on a new role as VP of the firm's North America tech practice based out of WE's headquarters in Portland.

Gillen is tasked with expanding on the agency's B2B technology experience, leading accounts like HPE Aruba, Sennheiser Communications and Xerox while also developing corporate offerings. Meanwhile Davies will focus on building out WE's consumer portfolio while expanding an existing client base that includes FLIR Systems and iRobot. He will continue to oversee the agency's studio team comprised of writers, developers, strategists and designers. 

"WE UK has a reputation for quality B2B technology and public relations underpinned by integrated capabilities across a multi-channel digital communication ecosystem," said Sorour. "We are focused on emulating this strength in order to grow our consumer, corporate and health portfolios through a combination of promoting from within and bringing on new talent."

Gillen joined the firm in 2011 as account director of the tech practice. In 2014 she became associate director, a role she held for three years. Prior to his new role, Davies spent over four years at WE UK as EMEA digital lead.