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WE Red Bridge Makes Four Senior Hires To Restructured Team

June 4, 2018

SOURCE: https://www.holmesreport.com/latest/article/we-red-bridge-makes-four-senior-hires-to-restructured-team

SHANGHAI — WE Red Bridge has made four senior leadership hires as it concludes a year of restructuring since the acquisition of the Shanghai firm by WE Communications last March.

In Shanghai, WE Red Bridge has hired Candice Yeo as MD of client services and business development. Yeo was previously MD of Burson-Marsteller Shanghai and has over 20 years of communications experience, gained in-house and agency-side in both her native Singapore and China.

In the newly-created role, Yeo will report directly to WE Red Bridge CEO, Penny Burgess, and work closely with fellow MD Nicky Wang, who broadens her role from brand marketing lead to head of strategy. Wang will be responsible for evolving the agency’s integrated capabilities in the areas of digital, creative and insights/analytics, while continuing to provide strategic consultancy to clients across the business.

In Beijing, Tony Zhang has joined WE Red Bridge as GM. He brings over 12 years of integrated marketing, corporate and technology experience, having previously led Weber Shandwick’s integrated marketing communications team. His focus will be to extend the Beijing office’s service offering and integrated marketing capabilities.

Partnering with him will be senior digital director Vivien Teo, who joins WE Red Bridge to lead the agency’s digital capabilities across China. Prior to joining WE Red Bridge, Teo led Ketchum’s digital team in China for over four years.

And finally, Wanda Wang joins as HR director responsible for the development and implementation of a progressive HR strategy to support the business.

"We have always fostered an agency culture that puts people at the centre – both in terms of the needs of our own people and those of our clients," said Burgess.
Our new senior leadership team, and their respective roles, reflects not only our growth as a business, but our continual evolution as an agency committed to delivering client-centric solutions and fostering an environment that attracts leading talent."