Avian WE Selected As Honda Cars India Communications Partner





NEW DELHI – 22 JULY 2019 – Avian WE, a leading public relations firm in India, announces Honda Cars India Limited (Honda), as its latest client. As the premium cars manufacturer’s communications agency of record in India, Avian WE will be responsible for growing awareness of Honda cars across the region through multi-channel integrated communications campaigns.

“Honda is one of the most respected premium automakers in India, offering consumers quality, and technologically-advanced products,” said Nitin Mantri, Group CEO of Avian WE. “It is a pleasure to apply our automotive expertise to a revered brand like Honda.”

The firm’s remit includes expanding the automaker’s growing thought leadership around the future of the automobile industry in India. Avian WE will partner with the brand to demonstrate its product superiority and innovation, thereby increasing consumer desirability for Honda cars. The firm will also manage media engagement, expanding the brand’s overall corporate and product narratives.

Avian WE’s public relations team will partner with Honda, led by Neha Mehrotra, Executive Vice President of Client Centricity. The work will be led out of the agency’s New Delhi headquarters and executed across the country.

On the appointment, Rajesh Goel, Senior Vice President and Director, Marketing and Sales, Honda Cars India Limited, commented, “Avian WE’s proposed strategy aligns with our communications objectives and we look forward to working with them.”

The Honda remit is the latest in a string of wins building on Avian WE’s rapid growth in recent months, including the additions of Samsung, Danone, Mylan and Bayer to the agency’s client roster.



Honda Cars India is a subsidiary of Honda, and the leading premium car manufacturer and exporters of cars in India. Established in December 1995, Honda Cars India offers premium Sedan, Hatchbacks & SUV car models in India.

Honda Cars India’s product range includes models such as the Honda Brio, Honda Jazz, Honda Amaze and the recently launched Honda Civic. Honda lives by founder Soichiro Honda’s motto of always striving for 120%. Honda’s models are strongly associated with advanced design and technology, apart from their established qualities of durability, reliability and fuel-efficiency. The company has a strong sales and distribution network with 374 facilities in 264 cities across spread across the country.

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Avian WE (previously Avian Media) is among India’s leading public relations companies. Established in 2004, we operate in four specific domains – public relations, digital (EXPD), social impact and public affairs, which is led by our subsidiary, Chase India. We are over 235 people across six cities in India. Our strategic thinking and seamless execution of integrated campaigns have attracted top brands from around the world, winning us accolades like Sabre golds and ‘Best Consultancy of the Year’ awards from Fulcrum (2017), ICCO (2017 and 2015) and The Sabre Awards South Asia (2015). In recognition of our people-first culture, we have received the Great Place to Work certification for three consecutive years since 2017. We are the only PR firm to be recognised among India’s Great Mid-Size Workplaces - 2018: Top 50. We were awarded the Best National Consultancy to Work for in India by The Holmes Report. We won a bronze in the ‘Best Culture’ category of Campaign’s South Asia Agency of the Year Awards in 2018.



WE is an integrated communications agency that lives at the intersection of people, brands and technology. Female-founded, female-led, and fiercely independent, WE has spent more than three decades helping world-class brands in motion tell transformative stories that shift perceptions and drive people to positive action. Our independent spirit keeps us nimble. Our obsession with cutting-edge keeps us current. And our cross-capability partnerships in the PLUS network help keep us delivering wins for clients no matter what the RFP calls for. One of the largest independent communications agencies in the world, WE shapes stories for global brands like Microsoft, Honeywell, McDonalds, iRobot and Volvo. Our 23 global offices are staffed with storytellers and strategists, data scientists and disruptors—more than 1,000 experts in the technology, health and consumer sectors. Our work has been recognized with Cannes Lions, the Holmes Report SABRE Awards and PRWeek Awards, just to name a few.


For more information, press only: JJ Minder, WE Communications, (+65) 8187 3139,