Elastic Hands Integrated Comms Remit to WE Communications
SYDNEY, SINGAPORE – Jan. 31, 2024 – Today, WE Communications (WE), a leading global integrated communications consultancy, announced it has been named agency of record for Elastic, the leading search analytics company, in Australia and Singapore. WE’s appointment follows a competitive pitch.
The communications partnership, effective immediately, will help Elastic promote and protect its brand and thought leadership positioning in Asia-Pacific countries.
“Cutting through market noise, to showcase the value of search-powered solutions, is essential to our communication strategy,” said Madge Miller, vice president of Global Communications, Elastic. “WE’s strong technology sector knowledge, extensive media relations experience, and creativity have motivated us to choose WE as our agency of record in Australia and Singapore."
WE will draw on its full range of capabilities, including corporate reputation and brand purpose, media and influencer engagement, content development, digital marketing, and creative.
Ayla Fitzgibbon, Head of Technology, WE Australia, said: “For years, the Elasticsearch platform has empowered millions of businesses to find the answers that matter in milliseconds with the power of AI and search. WE is honored to be selected as Elastic’s agency of record for Australia and Singapore, and we look forward to delivering communications strategies that promote the search analytics company’s growth in the region.”
Daryl Ho, Managing Director, WE Singapore, said: “Elastic joins WE’s growing technology client roster in the region. Tapping our extensive experience in helping technology brands tell their stories, the team is excited to help write the next chapter of Elastic’s growth as a leading provider of search-powered solutions.”
WE Communications is one of the largest independent communications and integrated marketing agencies in the world. We’re all about people — both our clients and employees — and we believe in the power of communications to move audiences to positive action. Female-founded, female-led, and fiercely independent, WE has spent more than three decades helping world-class brands tell technology-led transformation stories that shift perceptions and change behavior.
Our global reach includes offices in 21 cities, partner networks that expand our footprint and client capabilities, and a team of more than 1,500 media and content strategists, creatives and data scientists across our technology, health, and consumer sectors. Our work with global brands like Intel, McDonald’s, Microsoft, and Volvo has been recognized by Cannes Lions, PRovoke SABRE Awards and PRWeek Awards, just to name a few.
For more information, press only: Selina Heng, [email protected]