INFINITI LAB Selects WE in Singapore

WE Press Releases




Singapore, 19 March 2017— WE Communications (WE) today announced it will oversee the communications strategy for INFINITI’s ignition program – INFINITI LAB – in Singapore, identifying and driving storytelling opportunities, showcasing some of the world’s leading startups in smart mobility, to maximize awareness across the company’s earned, owned and paid channels.

Launched on Wednesday 6 April, INFINITI LAB is an eight-week accelerator program connecting innovative startups with a strong network of automotive and connectivity experts and resources. Working closely with INFINITI’s Singapore team, WE will develop a comprehensive media plan to maintain momentum during the 8-week incubator period, in addition to activating social, technology and lifestyle influencers.

“At INFINITI, we believe in the power of entrepreneurship and innovation, and aim to foster a global entrepreneurial community,” said Jodie Davies, Senior Manager, INFINITI Global Communications. “Partnering with WE empowers us to drive this narrative of possibility and potential, and their integrated offering means our story will be consistent across all channels and platforms.”

WE’s phased storytelling strategy will involve demonstrating INFINITI LAB’s value to Singapore and its startup ecosystem, driving stories around INFINITI LAB’s current cohort of participants, and expanding the conversation to include B2B and public sector audiences. The agency will also be tasked with amplifying the company’s narratives around smart mobility and the brand values of INFINITI LAB in order to broaden the reach and impact of the campaign to a wider Asian audience.

Commenting on the partnership, Jeremy Seow, Managing Director, WE Singapore said: “Technology underpins the growth and development of almost every sector, and WE is an agency with a strong understanding of how technology is changing the future. We are thrilled to partner with INFINITI LAB to help support new ideas in smart mobility and connectivity in the city."

The INFINITI LAB media launch was held on April 6, 2017 at INFINITI Singapore’s INFINITI Centre showroom.


INFINITI Motor Company Ltd. is headquartered in Hong Kong with sales operations in over 50 countries. The INFINITI brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan, the United States, United Kingdom and China. INFINITI plans to also expand manufacturing into Mexico by 2017.

INFINITI design studios are located in Atsugi-Shi near Yokohama, London, San Diego and Beijing.

INFINITI is in the middle of a major product offensive.  The brand has been widely acclaimed for its daring design and innovative driver-assistance technologies.

From the 2016 season, INFINITI is a technical partner of the Renault Sport Formula One team, contributing its expertise in hybrid performance.

More information about INFINITI and its industry leading technologies can be found at You can also follow INFINITI on InstagramFacebookLinkedIn and see all our latest videos on YouTube.

About WE
WE works with some of the most innovative companies on the planet — those focused on delivering the next big thing. For 30+ years we’ve been movers and opinion shakers, experiencing firsthand how technology can enable brand transformation. Using our Momentum family of services, we partner with clients to set their stories in motion – from insight to impact. Our playground is consumer, health, social innovation and technology. Our fiercely independent mindset allows us the freedom to bring together the best talent, partners and ideas to create powerful, persuasive campaigns. Shiny accolades like Cannes Lions, SABREs, Best APAC Medium Agency, Technology Agency of the Decade and, most recently, a PRWeek Award for Best Use of Social Media/Digital adorn our offices. We’re global, speak 37 languages and we’re not much for standing still. But it's not about us, it's about our clients, their customers, and setting their brands in motion. Time to move.

For more information, press only: James Fearnside,, (+852) 2578 2927