McLaren Taps WE Red Bridge To Drive Strategic Communications In China

June 1, 2022

BEIJING – 1 JUNE 2022 – WE Red Bridge, a leading integrated communications agency in China, announced its appointment by global brand McLaren Automotive as its communications agency of record following a competitive pitch.

WE Red Bridge is tasked with supporting the automaker’s growth in China by increasing brand equity and exposure in China.

Commenting on the agency’s new relationship, Nicky Wang, CEO of WE Red Bridge, highlighted how the agency’s strong sector knowledge and a passion for the industry were crucial factors in its appointment.

“Our extensive experience in the luxury, lifestyle and automotive industries was a point of differentiation for WE Red Bridge,” Wang said. “This new partnership with McLaren will see us combine our sector experience and leading engagement toolkit of integrated communications, creative planning, consumer insights and analytics to fuel the automotive brand’s growth in China.”

McLaren joins WE Red Bridge’s growing automotive client roster, including ICONIQ, MINI, Rivian and W Motors.



McLaren Automotive is a creator of luxury, high-performance supercars. Launched in 2010, the company is now the largest part of the McLaren Group.

As a pioneer in the luxury automotive industry, McLaren continuously seeks to push its boundaries. Most recently, it unveiled the McLaren Artura, an all-new high-performance hybrid supercar that will spearhead the brand’s electrified future. The company’s product portfolio of GT, supercar, Motorsport and Ultimate models are retailed through over 100 retailers in over 40 markets around the world.   

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WE is one of the largest independent communications and integrated marketing agencies in the world. We’re all about people — both our clients and employees — and we believe in the power of communications to move audiences to positive action. Female-founded, female-led, and fiercely independent, WE has spent more than three decades helping world-class brands tell technology-led transformation stories that shift perceptions and change behaviour.

Our global reach includes offices in 21 cities, partner networks that expand our footprint and client capabilities, and a team of more than 1,200 media and content strategists, creatives and data scientists across our technology, health, and consumer sectors. Our work with global brands like Microsoft, Honeywell, McDonald’s, and Volvo has been recognised by Cannes Lions, PRovoke SABRE Awards and PRWeek Awards, just to name a few.


For more information, press only: JJ Minder, WE, [email protected]