PSB Academy Selects WE as its Communication Partner in Asia

9/1/2020

PSB ACADEMY SELECTS WE AS ITS STRATEGIC COMMUNICATION PARTNER IN ASIA

WE’S REGIONAL REMIT COVERS PURPOSE-LED COMMUNICATION AND EXECUTIVE PROFILING FOR THE INSTITUTION

SINGAPORE – 1 SEPTEMBER 2020 – WE Communications (WE), a leading global integrated communications agency, today announced it has been appointed by PSB Academy, one of Singapore’s top private education institutions, to lead a strategic communications program across Singapore and the rest of Asia for the year 2020.

Under its new remit, WE will partner with PSB Academy to drive a purpose-led communications strategy, reinforcing the organization’s actions and commitment to developing industry-ready graduates for the new economy. The regional scope of work also includes executive profiling and institutional partnerships spanning Singapore and its international markets, including China, Indonesia and Myanmar.

“As we continue to navigate the ongoing COVID-19 crisis, PSB Academy remains committed to educating students with skills that will help them adapt to and succeed in the new normal,” said Jovan Lin, Assistant Vice President, Marketing, PSB Academy. “The WE team possesses an impressive combination of a deep understanding of Singapore’s education ecosystem and the ability to deliver impactful, purpose-driven communications — both of which are vital to helping us reach more Future Makers across the region.”

Partnering with PSB Academy at WE is a cross-functional team, led by Sahana Prabhakar, client director at WE.

“We are honored to work with PSB Academy, an organization that has purpose at its core and is committed to making a positive impact in the community,” said Prabhakar. “We look forward to supporting the institution as it develops the next generation of students for the new economy, those eager to innovate and make their mark on society.”

In addition to PSB Academy, Community Fund Singapore has recently appointed WE as its communications agency of record. Both organizations join the agency’s growing list of client partnerships, including BlackBerry, Elsevier, GSK, Honeywell, Lazada, Lenovo, RSA, Treasury Wine Estates and Under Armour, to name a few.

 

ABOUT PSB ACADEMY

Once known as Singapore’s Productivity and Standards Board, PSB Academy is known today as “The Future Academy”, with an approach to education that focuses on what really matters: performance in the New Economy. In 2019, the Academy was conferred “Best Educational Institute - Singapore” by APAC Insider and earned 2 consecutive SBR National Business Awards in 2017/18 in the Education category for outstanding work in the region.

Today, we host over 12,000 students from over 50 nationalities with our slate of certificate, diploma, degree, and short courses.

 

ABOUT WE

WE is one of the largest independent communications and integrated marketing agencies in the world. We’re all about people — both our clients and employees — and we believe in the power of communications to move audiences to positive action. Female-founded, female-led, and fiercely independent, WE has spent more than three decades helping world-class brands tell technology-led transformation stories that shift perceptions and change behavior.

Our global reach includes offices in 23 cities, partner networks that expand our footprint and client capabilities, and a team of more than 1,200 media and content strategists, creatives and data scientists across our technology, health and consumer sectors. Our work with global brands like Microsoft, Honeywell, McDonald’s and Volvo has been recognized by Cannes Lions, The Holmes Report SABRE Awards and PRWeek Awards, just to name a few.

 

For more information, press only: JJ Minder, WE Communications, (+65) 8187 3139, jminder@we-worldwide.com