Scoot Takes Flight With WE Communications

September 12, 2023

WE Communications Appointed Scoot's Agency of Record for Singapore

SINGAPORE, SEPT. 13, 2023 – Singapore Airlines’ low-cost subsidiary Scoot has chosen WE Communications (WE), a leading global integrated communications agency, as its communications agency of record following a competitive closed-door pitch.

The communications partnership, effective immediately, will elevate and amplify the Scoot brand, which focuses on delivering unique and exceptional flying experiences, aspiring to be the preferred choice for travellers seeking not only affordable, accessible flights but also extraordinary and memorable journeys.

“We are absolutely thrilled to secure this partnership with Scoot. The post-pandemic traveller has evolved immensely, and this partnership will provide us the opportunity to help accentuate and spread the essence of Scoot’s ‘Scootitude’ and bring to life the great stories behind this energizing brand,” said Daryl Ho, managing director, WE Singapore.

“After an extensive evaluation process, we are pleased to announce WE as our chosen communications partner. WE brought in clear and fresh perspectives with their insights, creative approach and, most importantly, synergy. This left us with a refreshing and positive impression, and we are convinced that this collaboration will significantly contribute to the exciting milestones ahead as we look forward to partnering with them to bring our communications strategy to life,” said Agatha Yap, director of Marketing & New Revenue, Scoot.

WE will support all communications for Singapore including media relations, corporate launches, consumer campaigns and more. This partnership follows a recent string of client wins and growth across the agency’s travel, tourism, government and B2B work, helping revitalise and refresh new ways of reaching consumers and customers alike.

Scoot is the low-cost subsidiary of Singapore Airlines. Scoot took to the skies in June 2012 and merged with Tigerair Singapore in July 2017, retaining the Scoot brand for a new chapter of growth. To date, Scoot has carried over 74 million passengers, and has a fleet of over 50 aircraft, comprising widebody Boeing 787 Dreamliners and single-aisle Airbus A320 family aircraft. By 2024, Scoot plans to add the Embraer E190-E2 to its fleet. Scoot currently flies to 67 destinations across 15 countries and territories in Asia-Pacific, the Middle East and Europe.

Scoot is not your typical low-cost carrier (LCC). Scoot was the world’s first LCC to attain the highest ratings at both the APEX Health Safety Audit powered by SimpliFlying and Skytrax COVID-19 Airline Safety Rating Audit in 2021 and attained IATA membership in 2022 for meeting global industry standards for safety in airline operations. As part of the SIA group, passengers on Scoot can earn and redeem KrisFlyer miles, enjoying more rewarding travel journeys and access to enhanced benefits.

Scoot provides a safe, reliable, quality and affordable travel experience with a unique attitude – Scootitude – a passion for travel, connecting people and cultures, and pushing boundaries, which drives us to continually innovate, strive for improvement and seek new opportunities.

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WE Communications is one of the largest independent communications and integrated marketing agencies in the world. We’re all about people — both our clients and employees — and we believe in the power of communications to move audiences to positive action. Female-founded, female-led, and fiercely independent, WE has spent more than three decades helping world-class brands tell technology-led transformation stories that shift perceptions and change behaviour.

Our global reach includes offices in 21 cities, partner networks that expand our footprint and client capabilities, and a team of more than 1,500 media and content strategists, creatives and data scientists across our technology, health, and consumer sectors. Our work with global brands like Microsoft, Intel, McDonald’s, and Volvo has been recognised by Cannes Lions, PRovoke SABRE Awards and PRWeek Awards, to name a few.

For more information, press only: Selina Heng, [email protected], and Shi Hao Wong, [email protected]