black and white Austin, Texas skyline

WE Bolsters Austin with new Leadership



AUSTIN, Texas – Nov. 7 – WE Communications today announced the appointment of Matt Trocchio as senior vice president and general manager of its Austin office. The move reflects the agency’s continued investment in driving growth amid Austin’s booming industry ecosystem, which encompasses everything from space technology to clean energy to life sciences. WE’s Austin office also acts as a key lynchpin for the WE’s North American technology sector clients, including AMD, Honeywell and more.

“Matt was a clear choice for WE in Austin,” said Kass Sells, WE’s president of North America. “He brings passion to the job and has a proven track record as a powerful team and client leader and business builder, which is exactly what we need at this stage of growth with our Austin team and client base.”

Trocchio brings over a decade of experience in public relations, with an emphasis on technology. He most recently served as vice president at SHIFT Communications where he focused on driving business results for B2B and B2C clients through strategic, aggressive PR and social media campaigns. Over his career, he has worked on large brands including Salesforce, Novell and Sony Crackle, and was instrumental building awareness for pioneering startup brands like Cylance and Veracode. Trocchio was also a recipient of the Publicity Club of New England’s PR Practitioner of the Year award.

“While tech PR is my specialty, my true passion is team building,” Trocchio said. “WE’s innovative and creative team is what drew me to the agency — I can’t wait to jump in with this group and continue to elevate the WE brand across Texas.”         

In his new role, Trocchio will focus on strengthening WE’s operations in Austin, nurturing the team of talent, and solidifying the office as a center of excellence for clients. He will also dedicate part of his time to driving client development across the agency’s key sectors of health, technology and consumer. Trocchio will report to Melissa Havel, EVP technology sector.

“Matt is a master of influence — someone who truly understands the power of a story to drive impact,” said Melissa Havel, EVP technology sector and general manager of WE’s Portland office. “We are excited about what he can bring to our clients and our team in Austin.”



WE works with some of the most innovative companies on the planet — those focused on delivering the next big thing. With a media landscape that is moving, pulsing and constantly evolving, brands must navigate everything from industry disruption and technology shifts to stakeholder mandates and political headwinds. In turn, brand stories have to move with new velocity and sync across every device and platform. Using our Momentum methodology, we partner with clients to create transformative communications that are rooted in insight and drive big impact. Our fiercely independent mindset allows us the freedom to bring together the best talent, ideas and partners, through our revolutionary partnership approach, The PLUS Network, to create powerful, persuasive campaigns. Shiny accolades like Cannes Lions, SABREs, Best APAC Medium Agency and PRWeek Award for Best Use of Social Media/Digital adorn our offices. We’re global, speak 37 languages and we’re not much for standing still. But it’s not about us, it’s about our clients, their customers and setting their brands in motion. Time to move.


For more information, press only: Kara Kraft, WE Communications, (503) 443-7143,