WE Buchan Rebrands To WE Communications In Australia




SYDNEY — 29 OCTOBER 2019 – WE Buchan, one of Australia’s leading independent communications and marketing agencies, announced today it will take on the brand of its global parent, WE Communications (WE), as the agency looks forward to new opportunities and capabilities in Australia and the broader Asia-Pacific region.

The rebrand from WE Buchan to WE in Australia is the next natural step in the agency’s evolution. Buchan Consulting and US-headquartered WE Communications became partners over 12 years ago, and WE acquired Buchan in 2016. Since then, WE’s experienced and diverse team has grown to 56 people in Melbourne and Sydney. The agency continues to be led by Gemma Hudson, CEO of Australia, supported by Rebecca Wilson, EVP of Singapore & Australia.

“Buchan and WE first came together because of our shared values and independent proposition and over the years, it’s proven to be a dynamic relationship for both our teams and clients,” Hudson said. “Now part of a  global mid-sized independent network, the agency is well positioned to enter the next chapter of our evolution, support some of the greatest companies in Australia and globally achieve their business objectives.”

The agency has grown significantly, doubling in both revenue and staff over the last five years and continues to move from strength to strength. The agency has deep expertise across the corporate, health, consumer and technology sectors as well as specialist capabilities including investor relations, branding, digital, social and design. Key Australian clients include: Adobe, Allianz, Commonwealth Bank, Cotton On Group and Jenny Craig to name a few.

“Our agency is all about our people and our team in Australia is world-class,” said Kass Sells, Global COO and President of International, WE. “While our name has changed, what remains the same are our team of award-winning communicators and commitment to deliver exceptional work that drives positive action. We are excited about the next chapter of WE in Australia as we continue to come together as ‘One WE’ around the globe.”

WE in Australia has also been recognised as Mumbrella CommsCon’s Large PR Agency of the Year the past two consecutive years as well as instrumental to WE Asia-Pacific earning the regional titles of APAC Consultancy of the Year (Mid-Size) by The Holmes Report and Best Agency in Asia Pacific by the PRWeek Global Awards.


WE is an integrated communications agency that lives at the intersection of people, brands and technology. Female-founded, female-led and fiercely independent, WE has spent more than three decades helping world-class brands in motion tell transformative stories that shift perceptions and drive people to positive action. Our independent spirit keeps us nimble. Our obsession with cutting-edge keeps us current. And our cross-capability partnerships in the PLUS network help keep us delivering wins for clients no matter what the RFP calls for.

One of the largest independent communications agencies in the world, WE shapes stories for global brands like Microsoft, Honeywell, McDonald’s, iRobot and Volvo. Our 24 global offices are staffed with storytellers and strategists, data scientists and disruptors — more than 1,000 experts in the technology, health and consumer sectors. Our work has been recognized with Cannes Lions, the Holmes Report SABRE Awards and PRWeek Awards, just to name a few.

For more information, press only: JJ Minder, jminder@we-worldwide.com, +65 8187 3139