WE Communications Announces APAC Leadership Enhancement


SINGAPORE – 22 March 2019 – WE Communications today announced the next phase of its international leadership enhancement with the elevation of leaders within its Asia Pacific business to increase cross-region and cross-agency collaboration.

“WE Asia Pacific businesses have had years of strong growth in both scale and client portfolio,” said Kass Sells, global COO and president of international. “To maintain this momentum, the expanded remits of our leaders will enable us to better serve our clients by delivering a consistent, seamless, high-quality experience for clients in the region and around the globe.”

Effective 1 April 2019, Rebecca Wilson, current CEO of WE Buchan, will expand her remit to oversee Australia and Singapore as executive vice president, Australia and Singapore, and Penny Burgess, CEO of WE Red Bridge, will oversee WE’s Greater China presence in Beijing, Hong Kong and Shanghai, supported by Nicky Wang, head of strategy, WE Red Bridge, whose role will expand to cover Greater China.

Also as part of the leadership restructure, current Australia and Singapore managing directors, Gemma Hudson and Jeremy Seow, will expand their roles to CEO of Australia and Singapore, respectively. Both Gemma Hudson and Jeremy Seow will report to Rebecca Wilson.

Kevin Hartnett, current head of strategy, Hong Kong, will assume oversight of WE Hong Kong’s office as general manager, Hong Kong reporting to Penny Burgess. This follows the decision of Anne Geronimi, current APAC brands lead and managing director, Hong Kong, to pursue other opportunities.

These promotions follow the previously announced role expansions of Rebecca Wilson, Penny Burgess, Nitin Mantri (Group CEO, AvianWE) and Simon Pangrazio (managing partner, WATATAWA) to the newly-formed Global Leadership Team, working closely with Melissa Waggener Zorkin, Global CEO; Kass Sells; and Dawn Beauparlant, Chief Client Officer and president of North America, to deliver greater impact for multi-market clients.



WE is an integrated communications agency that lives at the intersection of people, brands and technology. Female-founded, female-led, and fiercely independent, WE has spent more than three decades helping world-class brands in motion tell transformative stories that shift perceptions and drive people to positive action. Our independent spirit keeps us nimble. Our obsession with cutting-edge keeps us current. And our cross-capability partnerships in the PLUS network help keep us delivering wins for clients no matter what the RFP calls for.

One of the largest independent communications agencies in the world, WE shapes stories for global brands like Microsoft, Honeywell, McDonalds, iRobot and Volvo. Our 23 global offices are staffed with storytellers and strategists, data scientists and disruptors—more than 1,000 experts in the technology, health and consumer sectors. Our work has been recognized with Cannes Lions, the Holmes Report SABRE Awards and PRWeek Awards, just to name a few.

For more information, press only: JJ Minder, WE Communications, (+65) 8187 3139, jminder@we-worldwide.com