WE Press Releases



NEW YORK — Oct. 10, 2018 — WE Communications today named Marisa Lalli general manager and senior vice president of New York, a move that reflects Lalli’s notable contributions to expanding WE’s client roster to now include categories such as consumer devices, education, food, smart home and the smart office. Together with other local leaders, Lalli has helped accelerate WE-NY’s growth, add new clients across the agency’s Consumer, Technology and Health sectors, and develop the talent pool to represent expertise from across the media ecosystem.

Lalli is a veteran of the agency, having worked in the New York market for over six years. She’s played a pivotal role in bringing global consumer and technology brands, like Brother, iRobot and McDonald’s, to WE.

“Our people are our greatest asset, which is why it’s so exciting to promote from within for a role like the New York GM,” said Kass Sells. “Marisa is an incredible talent, and she also serves as a great example of why WE Communications is a great place for people to build their career.”

In her new role as general manager, Marisa will continue to serve clients like McDonald’s, as well as oversee the development of talent and culture in the New York office. She will also play a central role in driving new business, working closely with the North American presidents of the Consumer, Technology and Health sectors. Lalli will report to Executive Vice President Bill Schultz.  

“I’m incredibly proud to be a part of our New York office, which represents the best of our sectors and is the epicenter of our influence expertise,” said Lalli. “I’m looking forward to continuing to cultivate a wonderful team of people who bring passion to everything they do.”

The New York office serves as the center of gravity for WE’s East Coast operations, and offers a diverse range of expertise, including brand reputation, corporate communications, integrated consumer campaigns, influencer engagement, broadcast and a full range of digital capabilities.

The office has grown its revenue 14.5 percent over the past year and added notable new clients such as DBS Bank, AT&T and McDonald’s to a roster that also includes Volvo, Microsoft and Tabula Rasa.

About WE

WE works with some of the most innovative companies on the planet — those focused on delivering the next big thing. With a media landscape that is moving, pulsing and constantly evolving, brands must navigate everything from industry disruption and technology shifts to stakeholder mandates and political headwinds. In turn, brand stories have to move with new velocity and sync across every device and platform. Using our Momentum methodology, we partner with clients to create transformative communications that are rooted in insight and drive big impact. Our fiercely independent mindset allows us the freedom to bring together the best talent, ideas and partners, through our revolutionary partnership approach, The PLUS Network, to create powerful, persuasive campaigns. Shiny accolades like Cannes Lions, SABREs, Best APAC Medium Agency and PRWeek Award for Best Use of Social Media/Digital adorn our offices. We’re global, speak 37 languages and we’re not much for standing still. But it’s not about us, it’s about our clients, their customers and setting their brands in motion. Time to move.

For more information, press only: Kara Kraft, WE Communications, (503) 443-7143,