Sentosa Selects WE as Strategic Communications Partner

June 15, 2023

WE Communications Awarded Sentosa Development Corporation's Strategic Communications and PR Mandate

Partnership to Expand on Brand Narrative "Where is Discovery Never Ends" and Position the Island as Asia's Must-Visit Sustainable Tourism and Leisure Destination

SINGAPORE, JUNE 15, 2023 – WE Communications, a leading integrated communications firm, announced it has been appointed by Sentosa Development Corporation (SDC) as its strategic communications partner.

The partnership will roll out communications strategies aimed at increasing engagement and emotional connections with locals and tourists to build on Sentosa’s new brand promise: “Where discovery never ends.” The other key focus will be on boosting the island’s sustainable tourism through the Sentosa-Brani Master Plan, including the upcoming launch of Sentosa Sensoryscape.

Daryl Ho, managing director of WE Communications Singapore, commented: “We are beyond thrilled to embark on this exciting partnership with Sentosa Development Corporation and to play a key role in positioning both Sentosa and Singapore as a leading tourism destination.”

He added: “Our mission is to celebrate and share Sentosa's continued transformation into a must-see sustainable leisure destination where people discover unique experiences and connections. The worlds of travel, experiences and sustainability are colliding, and Sentosa is well-placed to address this opportunity. I believe our team’s strength in impactful storytelling and expertise in data-led strategic integrated communications will be integral to achieving success in this.”

Mira Bharin, divisional director, Marketing & Guest Experience at SDC, said: "Following a rigorous tender process and evaluation, we are pleased to announce that WE Communications Singapore has been appointed our communications partner of choice to help us bring our new brand promise to life.

“WE Communications brought fresh perspectives, a vibrant team spirit, and data-led insights to our strategic communications challenge. Their commitment to sustainability and holistic well-being also aligns with our vision for Sentosa, and we are confident that this partnership will help elevate Sentosa's position as the leading eco-tourism hub in Asia."



WE Communications is one of the largest independent communications and integrated marketing agencies in the world. We’re all about people — both our clients and employees — and we believe in the power of communications to move audiences to positive action. Female-founded, female-led, and fiercely independent, WE has spent more than three decades helping world-class brands tell technology-led transformation stories that shift perceptions and change behaviour.

Our global reach includes offices in 21 cities, partner networks that expand our footprint and client capabilities, and a team of more than 1,500 media and content strategists, creatives and data scientists across our technology, health, and consumer sectors. Our work with global brands like Microsoft, Intel, McDonald’s, and Volvo has been recognised by Cannes Lions, PRovoke SABRE Awards and PRWeek Awards, to name a few.

For more information, please visit or contact our press office at [email protected].



Sentosa, where discovery never ends, is Asia’s leading leisure destination and Singapore’s premier island resort getaway, located within 15 minutes from the central business and shopping districts. The island resort is managed by Sentosa Development Corporation, which works with various stakeholders in overseeing property investments, attractions development, and operation of the various leisure offerings and management of the residential precinct on the island.

The 500-hectare island resort is home to an exciting array of themed attractions, award-winning spa retreats, lush rainforests, golden sandy beaches, resort accommodations, world-renowned golf courses, a deep-water yachting marina and luxurious residences – making Sentosa a vibrant island resort for business and leisure. Sentosa is also home to Singapore’s first integrated resort, Resorts World Sentosa, which operates Southeast Asia’s first Universal Studios theme park.

Situated on the eastern end of Sentosa Island is Sentosa Cove, an exclusive waterfront residential enclave bustling with more than 2,000 homes, quayside restaurants, retail and specialty shops. The island is also proud to be home to Sentosa Golf Club and its two acclaimed golf courses, The Serapong and The Tanjong. Sentosa Golf Club has hosted a number of high-profile professional and amateur tournaments, including the Singapore Open and HSBC Women’s World Championship, welcoming international star players and world-class golf professionals from across the world.

Welcoming a growing number of local and international guests every year, Sentosa is an integral part of Singapore’s goal to be a global destination to work, live and play. For more information, please visit:



Sentosa Development Corporation (SDC) was established on 1 September 1972 as a Statutory Board under the Ministry of Trade and Industry. As a master planner, its charter since inception has been to oversee the development, management, marketing and promotion of the island of Sentosa as a resort destination for locals and tourists.

SDC wholly owns its subsidiaries Sentosa Cove Resort Management Pte Ltd and Sentosa Golf Club Pte Ltd. SDC also owns the Singapore Cable Car Sky Network, managed by Mount Faber Leisure Group Pte Ltd, a wholly owned subsidiary which operates as an autonomous commercial arm.

As a testament to its commitment to sustainability, SDC has been conferred the Global Sustainable Tourism Council – For Destinations (GSTC-D) certificate, making Sentosa the first island destination in Asia to receive this accolade.