Young Changemakers Awards graphic with blue background - hero image

WE & PRovoke Media Launch the Young Changemakers Award

November 1, 2021

New Industry Award Will Recognize and Celebrate Diverse YounG Communicators Who Identify As Women


SEATTLE – Nov. 1, 2021 – WE Communications (WE) today announced it is partnering with PRovoke Media to launch the Young Changemakers Award for diverse young communicators who identify as women.

“This award is about creating change and ensuring that the industry of the future is a welcoming and supportive place for everyone,” said Melissa Waggener Zorkin, Global CEO of WE Communications. “We must take bold action to raise up the next generation of strong, smart, diverse communicators.”

These awards will provide a career launching pad for industry up-and-comers by creating more opportunity for those in marginalized groups that have traditionally been under-represented in the industry. Nominees must be between the ages of 22 and 29, identify as a woman and in North America, as Asian, Black, American Indian or Alaska Native, Hispanic, Native Hawaiian or other Pacific Islander, or two or more or races; in UK/Europe, as Black, or as a person of color.

“We are partnering with PRovoke Media because they are one of the PR industry’s media leaders with a platform that can draw in some of the brightest future talent,” said Zorkin. “They also share our deep commitment to changing the face of our industry – for the better.”

PRovoke Media will run the awards program with a thrice yearly call for entries, in alignment with the PRovoke regional summits. The award will be run annually in three geographies: APAC/MEA, UK/Europe, and North America. Entries are free of charge.

For more information and application guidelines on the Young Changemakers Awards, visit Young Changemakers Award on PRovoke Media


For more information, press only: Kara Kraft, WE Communications,



WE is one of the largest independent communications and integrated marketing agencies in the world. We’re all about people — both our clients and employees — and we believe in the power of communications to move audiences to positive action. Female-founded, female-led, and fiercely independent, WE has spent more than three decades helping world-class brands tell technology-led transformation stories that shift perceptions and change behavior.

Our global reach includes offices in 21 cities, partner networks that expand our footprint and client capabilities, and a team of more than 1,200 media and content strategists, creatives and data scientists across our technology, health and consumer sectors. Our work with global brands like Microsoft, Honeywell, McDonald’s, and Volvo has been recognized by Cannes Lions, PRovoke SABRE Awards and PRWeek Awards, just to name a few.