WE Communications Strengthens Leadership Team in Singapore to Drive Business Growth

February 13, 2023

SOURCE: https://marketech-apac.com/we-communications-bolsters-leadership-roster-in-sg-with-two-new-appointments/

SINGAPORE — 13 FEBRUARY 2023 – Global communications firm WE Communications announces new senior appointments that will enhance its leadership team in Singapore. Troy Lee joins as Senior Director and Head of Sectors while Ayden Ong has been promoted to Director and Head of Digital, Experience and Technology (DXT) and Strategy. They will be key pillars in the Singapore leadership team, delivering value to clients and steering the next phase of growth for the agency while strengthening its strategic integrated communications offerings.

Troy (pictured left) joins WE Communications at a pivotal time of growth for the agency’s corporate reputation and purpose-led work, bringing over two decades of experience in strategic communications, reputation management, C-suite positioning, and crisis management. A seasoned practitioner, he has seen through the listing of the Singapore Exchange and focused on crisis and issues management while at Temasek.

He will play a lead role on the Singapore Tourism Board account as well as providing senior counsel for clients such as Capgemini, Johnson & Johnson, Honeywell and Adobe.

Completing the duo is Ayden Ong (pictured right) who has been promoted from within the agency to Director and Head of Digital, Experience and Technology (DXT) and Strategy. Ayden has been with WE Communications for over two years and has played a key role in developing and growing the DXT team ten-fold in the last two years.

“His ability to blend communications, digital platforms, data, creative and strategy together, has made him an invaluable partner to clients and brands that are transforming the way they communicate,” said Daryl Ho, Managing Director, WE Singapore. Ayden will lead the Singapore team’s integrated marketing, digital and data capabilities for clients, including WE’s predictive data intelligence, content, creative, social, digital marketing and production teams, all of which deliver brand transformation and measurable impact.

Both leaders will report to Daryl Ho, Managing Director at WE Singapore and will form part of the Singapore leadership team.

Said Daryl Ho, “Our industry has been in an extended transformative season, pre, during and post-COVID. The ability to make communications and marketing valuable again is truly a mix of art and science. It is no longer just about great storytelling, but how you blend the science in data and utilize technology to be extremely agile and efficient in building a brand. Both leaders have extensive experience, diverse knowledge and a hunger for challenging the way we communicate. I have no doubt that they will be great leaders to the teams and incredibly valuable partners to our clients.”

WE Singapore acts as a critical market lynchpin for the agency’s regional and global client relationships and had a string of wins in the last year, including Singapore Tourism Board, Adobe, Medtronic, Workato, Alteryx, Beyond The Label, Singapore Kindness Movement, Cainiao and Johnson & Johnson. The team has over 65 integrated communications experts and specialists in PR, marketing, strategy, data, analytics, content, creative and digital.


WE is one of the largest independent communications and integrated marketing agencies in the world. We’re all about people — both our clients and employees — and we believe in the power of communications to move audiences to positive action. Female-founded, female-led, and fiercely independent, WE has spent more than three decades helping world-class brands tell technology-led transformation stories that shift perceptions and change behavior.

Our global reach includes offices in 21 cities, partner networks that expand our footprint and client capabilities, and a team of more than 1,500 media and content strategists, creatives and data scientists across our technology, health, and consumer sectors. Our work with global brands like Microsoft, Intel, McDonald’s, and Volvo has been recognized by Cannes Lions, PRovoke SABRE Awards and PRWeek Awards, just to name a few.

For more information, press only: Janice Chiang, WE communications Singapore, +65 9658 6680, [email protected].