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WE Continues Seattle Expansion with GM

WE Press Releases



SEATTLE — Jan. 19, 2017 — WE Communications today announced the appointment of Matthew Ashworth as general manager and senior vice president for the agency’s Seattle office. This newly created role further positions the agency to drive growth and expansion amid Seattle’s booming tech industry, including areas such as health and consumer products, where technology is inspiring new innovations and approaches.

Today’s news builds on the agency’s expanding partnerships with new and existing Seattle-based innovators, such as Microsoft, F5, Apptio, Kymeta, K2 and VoiceBox. Over the past year, WE has increased business by more than 20 percent across the Seattle market, including recent wins such as Ste. Michelle Wine Estates.

“Seattle is an important part of our heritage and our future,” said Kass Sells, president of North America. “The market is growing exponentially, driven by technology innovators that span everything from cloud computing to biotech. Whether you are a startup or an established brand, WE understands how technology drives innovation and knows how to craft your story in a way that propels people, markets and your brand forward.”

Ashworth joins WE with 20 years of experience in public relations in the consumer, corporate, government and emerging business sectors. He most recently served as vice president, Technology, at Porter Novelli, where he led the technology practice for the agency’s Seattle office. Before that, he managed communication strategy for business and partner sales at T-Mobile USA.

As GM, Ashworth will be responsible for client development for a range of Seattle-based clients, as well as driving new business across the agency’s key sectors of health, technology and consumer.

“Throughout my career in the Northwest, WE has stood out from the rest, synonymous with excellence, independence and deep technology roots,” Ashworth said. “I’m looking forward to joining an impressive and growing set of leaders who intimately understand the Seattle market.”

“Not only are technology and entrepreneurship in Matt’s DNA, he has a love for the Seattle community and all that it represents,” said Dawn Beauparlant, president of the Technology Sector. “He is no doubt a perfect match for WE, and the right leader to drive our Seattle business forward.”

About WE

WE works with some of the most innovative companies on the planet — those focused on delivering the next big thing. For more than 30 years we’ve been movers and opinion shakers, experiencing firsthand how technology can enable brand transformation. Using our Momentum family of services, we partner with clients to set their stories in motion — from insight to impact. Our playground is consumer, health, social innovation and technology. Our fiercely independent mindset allows us the freedom to bring together the best talent, partners and ideas to create powerful, persuasive campaigns. Shiny accolades like Cannes Lions, SABREs, Best APAC Medium Agency and PRWeek Award for Best Use of Social Media/Digital adorn our offices. We’re global, speak 37 languages and we’re not much for standing still. But it’s not about us, it’s about our clients, their customers and setting their brands in motion. Time to move.

For more information, press only:Kara Kraft, (503) 443-7143,