WE Expands Work with Blockchain Leader Bittrex Global
WE EXPANDS WORK WITH BLOCKCHAIN LEADER BITTREX GLOBAL
NEW REMIT INCLUDES CONTENT AND MEDIA RELATIONS BRIEF FOR THE LONDON OFFICE
LONDON – 13 February 2020 – WE Communications (WE) today announced it has been appointed by Bittrex Global, a leading digital currency exchange, to manage English- speaking international media relations, content and events for the newly established brand.
Headquartered in Vaduz, Liechtenstein, Bittrex Global has been built on the cutting-edge technology of Bittrex, a U.S.-based exchange that was founded in 2013 to provide an institutional-grade service for digital currency investors outside the U.S. It launched broadly in October 2019 and is the first exchange to be regulated under Liechtenstein’s Blockchain Act.
WE managed the Bittrex Global rollout last autumn, overseeing the launch event and accompanying communications. Through this newly expanded remit, WE will be responsible for building the brand’s profile as an innovator in the blockchain and cryptocurrency space across the EMEA region, emphasising the importance of security and regulation to the industry’s next stage of growth. The work will be serviced out of WE’s London office and led by Senior Director of Technology and B2B Laura Gillen, alongside a fully integrated team.
“Bittrex Global is a leading player in a pioneering space, and we’re delighted to be building on our work with them,” said Gillen. “Having helped launch the brand last year, we’re looking forward to expanding its profile at an exciting and important time for the blockchain sector. This work reinforces our capability to work with both established and emerging brands at the frontiers of new technology.”
Bittrex Global is among WE’s strong client portfolio in the UK, including HSBC, Capgemini and iRobot, to name a few. This win continues recent momentum in WE’s UK office, which saw 15% growth over the past year.
ABOUT WE
WE is one of the largest independent communications and integrated marketing agencies in the world. We’re all about people — both our clients and employees — and we believe in the power of communications to move audiences to positive action. Female-founded, female-led, and fiercely independent, WE has spent more than three decades helping world-class brands tell technology-led transformation stories that shift perceptions and change behaviour.
Our global reach includes offices in 24 cities, partner networks that expand our footprint and client capabilities, and a team of more than 1,200 media and content strategists, creatives and data scientists across our technology, health and consumer sectors. Our work with global brands like Microsoft, Honeywell, McDonald’s, and Volvo has been recognized by Cannes Lions, The Holmes Report SABRE Awards, and PRWeek Awards, just to name a few.
