Elizabeth Herrera Smith
EVP, Head of DEI
EVP, Head of DEI
Elizabeth Herrera Smith is executive vice president and head of diversity, equity and inclusion (DEI) at WE Communications. In this role, Elizabeth leads the agency’s DEI efforts in close partnership with HR and Employee Resource Group leaders across the company. She also continues to advise clients on DEI communications.
Elizabeth has more than 20 years’ experience creating successful data-driven and integrated communications campaigns for a diverse range of brands and audiences. Before her current role leading DEI, Elizabeth was a senior leader in WE’s Consumer Sector, where she advised clients like McDonald’s, Microsoft, VSP, Cisco and Volvo on brand reputation, DEI and executive communications. She also led the PR team responsible for Microsoft’s foray into brick and mortar retail, helping the company expand across North America. Before joining WE, Elizabeth served as the program and communications director at the Santa Fe Community Foundation, where she was responsible for telling the foundation’s story to donors, media and nonprofit organizations.
Outside work, Elizabeth can be found volunteering in and around Seattle and exploring the arts, culture and food of the Pacific Northwest.
Interviews and Events
PR Needs Long Term Commitment to Diverse Hiring and a Culture of Retention, Interviewee, PR News, Nov. 3, 2020
New Pandemic Rule for Brands: Define Your Ritual Accelerator, Roundtable Host, PR Week, Oct. 13, 2020
The Great American Realignment: Adapting to Changing Consumer Behavior & a New Cultural Framework, Roundtable Host, PRDecoded 2020, Oct. 13, 2020