Elizabeth Herrera Smith

Senior Vice President, Consumer

Senior Vice President, Consumer

Elizabeth Herrera Smith is a senior communications strategist and senior vice president of the Consumer sector at WE Communications, where she helps lead the agency's Consumer sector, supporting brands including McDonald's, MicrosoftAllrecipesCiscoSafeway, VSP and more. 

Herrera Smith has more than 20 years’ experience, creating successful data-driven and integrated communications campaigns for diverse range of brands and audiencesAs the program and communications director at the Santa Fe Community Foundation, Herrera Smith helped tell the foundation’s story to donors, media and non-profit organizationsBeginning her career at WE as an assistant account executive, Herrera Smith worked her way up to her current role. She led the PR team responsible for Microsoft’s retail expansion across North America, expansions that not only launched new stores but created in-store programs and experiences to increase repeat customer traffic. She’s also responsible for creating a communications program for Microsoft, focusing on workplace and talent stories, and she supported the internal communications efforts around Bill Gates’ transition from Microsoft to his position at the Bill & Melinda Gates Foundation. Hererra Smith led the global launch of MSN Messenger and MSN Spaces and was the core lead for the business launch of Windows Vista.  

As a native New Mexican, Elizabeth enjoyed giving back to her community when working at the Santa Fe Community Foundation, and she continues to volunteer in and around Seattle. When she’s not working or volunteering, you can find Elizabeth exploring the arts, culture and food of the Pacific Northwest.

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