Purpose and Adaptation at PRDecoded 2020

October 13, 2020

SOURCE: https://www.prdecoded.com/


When: October 13 – October 15, 2020

Where: Virtual event. Register here.

About: The PRDecoded 2020 conference will gather 55 global speakers from across the industry to discuss purpose leadership, setting sustainability goals, championing inclusivity, employee empowerment and the communicator’s role in these spheres. WE will be there – sharing actionable insights for brand communicators on how to articulate brand purpose and adapt to changing consumer behaviors in the new normal.


  • Elizabeth Herrera Smith, senior vice president of Consumer, and Marisa Lalli, senior vice president of Consumer and general manager, New York, will lead an intimate virtual roundtable discussion on emerging consumer trends and the cultural realignment sparked by the pandemic. Attendees will be invited to share their views on how brands can adapt and communicate within this new cultural framework.

Request an invitation to the exclusive virtual roundtable: The Great American Realignment: Adapting to Changing Consumer Behavior and a New Cultural Framework


  • Rebecca Wilson, executive vice president of Singapore and Australia, and Noah Keteyian, senior vice president, Brand Purpose, will guide participants through the process of activating brand purpose within their organizations. Using WE’s “Path to Purpose” methodology, attendees will learn how to navigate the exploration process, gather essential input and begin creating purpose-driven content in an age of unmatched urgency around social and environmental issues.

Register to attend the virtual master class: What’s Your Why? How to Articulate Your Authentic Purpose