WE Communications Blog: Social Innovation
I love video, I love mobile and I love quick and easy content. I love Snapchat.
This week it was announced that Electronic musician Josh Legg, aka Goldroom, will premiere four music videos on the app this week, the New York Times reports. This man is a genius.
The musical video was launched on Snapchat’s fairly newish update ‘Discover’. Snapchat Discover is a new way to explore stories from different editorial teams. It’s the result of collaboration with world-class leaders in media to build a storytelling format that puts the narrative first.
The way we consume video content is changing rapidly; we are almost spoilt in the way we demand video anywhere, from any platform and running at a super-fast rate. I recently watched the Keynote from Brightcove’s‘PLAY’ event which sums this up perfectly. Brightcove CEO David Mendels talks of how using Snapchat to digest content is incredibly simple, click on a story that is summed up in a limited time frame and then swipe to the next. The aim of this is to keep you on the app for longer.
By having different categories such as Sport, Geography, Men’s interest and Women’s interest you can easily digest these bite size chunks of news on the go.
Yes, content at home is a different story as you have time to read into detail and switch between sites, but digesting content on the move, particularly through video, it’s crucial to perfect the right delivery method through the right channels. Often these channels will be through social media. An example of this is Facebook – which now plays video in your newsfeed without prompting, allowing you to gauge your interest before opening.
I feel that Snapchat is really setting the bar for media outlets to think about the way they are conveying their news to their readers. I for one think we are just scratching the surface of what’s to come with video on mobile devices.