child painting WWW on wall

Internet obsessed?

WE Communications Blog: Technology

— Naiema Ashraf, Account Manager 

I recently read that British people are addicted to the Internet and I’m pretty sure we can all agree!

It’s been said that we spend an average of ten hours a day consuming online media content, which is actually 20% more than the rest of the world. Since 2014 this figure has increased by 15 minutes a day and it’s said to continue increasing by up to 35 minutes a day by 2017.

Changes in Media Intake

The ZenithOptimedia report, which shows details of changes in patterns of media intake in 65 different countries around the world, assesses how the amount of time people give to different media will change between 2014 and 2017. If we look at this data as a whole, it shows people have and will continue to spend more than eight hours a day on the Internet, which is an increase of 1.4% from 2014.

As expected, the increase in the use of the Internet parallels with the increase in mobile devices that are now available to us. Our increasingly connected world has created new opportunities to use the Internet on-the-go, allowing people to surf while out anywhere, at any time.

According to the report, over the next two years, the amount of time we spend on different media formats will change and as a result of this, the usage of traditional media formats such as print media, television and radio will decrease. As we already know, traditional media has declined very steadily between the years 2010 and 2014.

There’s no doubt that nowadays everything can be found on the Internet. As a result of this print media has suffered most and readership has dropped significantly over the past decade.

Internet growing, but TV is king

However, the research shows that even though television watchers have had a slight decrease in numbers, it still remains the most popular media format around the world. Albeit being able to watch everything on the internet (Thank God for Netflix and YouTube!), TV still remains and will remain the most popular media format and the daily average consumption will only continue to increase in the near future.

So essentially we’ll all still be watching more TV than we’ll consume media from the Internet for years! This goes to show that, no matter how great the Internet is sometimes, there’s nothing like sitting in front of the telly!