What’s Your Story?

The task of transforming audiences from spectators into engaged and loyal brand advocates is a constant challenge for many companies.  After all, in this highly competitive, always-on world, there are a plethora of channels and content competing for people’s attention.

The question is: How best to cut through the ‘white noise’ of distraction and enable audiences to connect directly with brands in the most authentic and compelling ways possible?

Envy  is a full-service agency which delivers event-, lifestyle- and entertainment-based experiences for an array of international clients, including Microsoft, Technicolor, Nissan and Ericsson. Our work starts with understanding both you and your story – ascertaining what lies at the heart of the brand- or product-narrative you’d like to bring to life and then designing the most creative and cost-effective audience engagement solutions possible.

We take a holistic approach to this ideation process, bringing together whatever’s the most optimal combination of digital, social, PR and experiential tactics with the capacity to spark a conversation, motivate audiences to have hands-on time with your product and – ultimately - to drive both sales and ongoing brand loyalty.

People crave an exciting and interesting story – particularly if identification with that story becomes a lifestyle identifier, marking them as being unique, cool or cutting-edge (or any combination thereof!). So I suppose you could say that Nirvana for Envy is aligning a compelling brand story with breakthrough human experiences with the capacity to surprise, excitement and deliver perception-change – elevating everything attending a conference or festival to an in-store experience into truly ‘Wow’ moments as impactful and sharable as they are unique.

Envy’s not alone in this quest. In joining the WE PLUS Network announced today, we’re excited to be joining fellow agency travellers WE, The Garrigan Lyman Group (GLG), Salt, YouGov and Interel to form a unified, stand-alone brand that together can deliver integrated capabilities which span the entire media ecosystem.

Individually and collectively, Envy and all the WE PLUS agencies are as fiercely independent as they are client-focused. Ours is an open invitation – if you have an appetite to explore new ways of working and telling your brand story, then please get in touch. We’d love to hear from you.

By Adrian Le Mans & Jim Wylie, Envy Create