Your data is the next brand battleground
WE Communications Blog: Technology
As the Internet of Things continues to reach more and more homes, consumers’ digital data has become increasingly valuable and has quickly turned into an emerging battleground as it pertains to ownership and privacy. It has also become a major communications issue, as both Sonos and AccuWeather found out this week.
For those that don’t follow this type of news closely, here’s a quick rundown below.
What happened with Sonos and AccuWeather?
Then on Tuesday media picked up on the fact that AccuWeather, a popular weather app for iOS, was “…collecting and sharing user location data even when location sharing permissions are turned off…” Why? To turn around and share that valuable information with third-party firms that collect such data to help deliver targeted ads to consumers.
Lessons for consumers and brands
The reality is that every consumer who has dabbled in the Internet of Things – or even simply has a mobile device loaded with apps – should presume that one way or another their digital breadcrumbs are likely being swept up, collected and possibly monetized whether they know it or not. This doesn’t make it right, but it’s the reality.
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