EARNED MEDIA INSIGHTS
Getting your insights read by audiences that matter
CALLING ON EXPERTS: Cyberattacks like Twitter or Marriott come fast and furious – media seeks voices to contextualize these events. Specifically, reporters are searching for unique spokespersons, such as security engineers, to provide a diversified point of view to their narrative.
HUNGER FOR DATA: Reporters love digging into studies, threat research and postmortems to anticipate trends, purchasing dynamics or to explain incidents. Not only do they seek out data, but they also require data to demonstrate meaningful impact within the broader industry story. The technical details are second to the real life affects to the average citizen.
KEY COVERAGE THEMES: Media highlight cybersecurity through the lens of data privacy, national security, future of work, online learning and the global nature of these vulnerabilities and threats. Additionally, diversity, inclusion and talent demand is a prominent theme. We project that IoT and Cloud will also only continue to grow as the technology becomes more developed, further implemented, and reaches a broader range of industry users.