African Public Relations Association

Sarah Gooding and Suzanne Koshiaris Deliver APRA Keynote

May 26, 2022


Communicating Brand Purpose for Competitive Advantage

Where: Dar es Salaam, Tanzania

When: May 25, 09:30 - 10:10 East Africa time


The African Public Relations Association (APRA) will have its annual conference in Dar es Salaam, Tanzania May 23-27 with the theme ‘Africa’s Resilience & Global Competitiveness: The Challenge for Public Relations’. 

This year’s conference will be exploring the tenacity and agility of Africa through the pandemic and post Covid-19 while addressing Africa’s competitive advantage in the global space and how public relations can leverage Africa’s rightful position on the global stage.

Exploring the findings of WE's Brands in Motion research, and expanding on the report, Making Net Zero Net Positive for Everyone, Sarah Gooding will explore how brands and communicators can deliver on the promise of brand purpose for competitive advantage, moving from commitments to measurable, equitable impact.


Sarah Gooding, Managing Director, South Africa

Suzanne Koshiaris, Account Director, South Africa