WE's Gemma Hudson, Libby Woolnough and Brian Keenan Speak at Mumbrella360
Where: Hilton Hotel, Sydney, Australia
When: July 20-21, 2022
At Mumbrella360, Australia’s largest media and marketing conference, WE’s Gemma Hudson, Libby Woolnough and Brian Keenan will be leading three insightful sessions on the latest ideas and trends in healthcare and ESG communications.
THE LESSONS BRANDS NEED TO LEARN FROM THE PHARMA INDUSTRY
When: July 20, 11:00 to 11:45 a.m. AEST
As we continue to battle new COVID-19 outbreaks and variants, one thing remains constant: Health is now everyone’s business. The past two years have thrust the inherently conservative and risk-averse pharma sector into the spotlight — and there is no turning back. To thrive in this new normal, communicators will need to be flexible, nimble and agile.
Join WE’s Gemma Hudson, Executive Vice President, Health Innovation & Growth, APAC, and some of Australia’s top pharma marcomms professionals, as they share their insights on navigating unprecedented attention, communicating with empathy and authenticity, and driving clarity in the era of fake news.
Gemma Hudson, Executive Vice President, Health Innovation & Growth, WE Communications
Angela Hill, Head of Communications, ANZ, GSK
Adam Wyldeck, Head of Communications & Public Affairs, ANZ, Janssen Pharmaceuticals
Kate Richards, Director of Communications & Patient Relations, AbbVie
ENABLING A “JUST TRANSITION” AND THE LINK BETWEEN SUSTAINABILITY AND EQUITY
When: July 20, 5:00 to 5:45 p.m. AEST
Sustainability and equity are increasingly interconnected across both the public and private sectors. As the private sector gains more prominence in the global sustainability crisis, how can companies equitably distribute the costs and benefits of action, and achieve a just and equitable transition?
Join WE’s Libby Woolnough, Head of Corporate Affairs, Australia, as she provides a first look at the Australia findings from WE’s latest Brands in Motion research, “Making Net Zero Net Positive for Everyone,” and explores strategies brands can enact when tackling climate and sustainability issues. The session also includes a panel discussion addressing topics such as how leaders can approach the intersectionality of climate action, equity and sustainability, responsibilities of the private sector, social considerations and thinking globally versus locally.
Libby Woolnough, Head of Corporate Affairs, Australia
Effectively Rubbish: Why Most Agency Measurement is Only for Show
When: July 21, 5:00 to 5:45 p.m. AEST
The marcomms industry places a premium on deep insights and creative solutions, but how can communicators connect the dots between the services they provide and the impact they have on clients?
Join WE's Brian Keenan, Head of Strategy, Australia, and some of Australia's top pharma marcomms professionals, in a session that examines how to effectively translate data into meaningful outcomes that move market share, spike sales and activate audiences — to the benefit of clients and agencies alike.
Brian Keenan, Head of Strategy, Australia
Pauline Linton, Head of Brand Communications and Advocacy, APAC, Adobe
Stephanie Brown, Global Head of Brand Intuit
Fred Azis-Laranjo, Head of Communications, ANZ, ServiceNow
Sarah Tu, Global Marketing Manager, me&u