Noah Keteyian Speaks At Sustainable Brands 2023

May 23, 2023


Sustainable Brands 2023 | Brand-Led Culture Change | Minneapolis

Where: Hilton Minneapolis, 1001 S Marquette Ave, Minneapolis, MN 55403

When: May 22-24

Sustainable Brands Brand-Led Culture Change reveals how to drive good growth by shifting consumer demand and encouraging sustainable lifestyles. Hear from purpose-driven, action-oriented visionaries from the world's leading brands who are focused on building competitive differentiation and deepening brand love, loyalty and value.

Keeping Employees Engaged on the Long and Winding Path of Climate Transition

When: May 23, 2:00 - 3:00 p.m. CT


Companies today are investing significant time and resources to creating more climate-friendly operations and supply chains, but many of these efforts aren’t resonating with employees. New research from WE Communications finds that many employees are unaware of their companies’ specific sustainability plans, and this communications gap causes many employees to experience “green fatigue” or worse — 45% of employees suspect that the companies they work for are involved in some level of greenwashing. The good news: Employees strongly support corporate sustainability plans, and they will forgive missteps and setbacks — if companies communicate clearly about their progress and show how sustainability initiatives are integrated into employees’ daily work lives.

Join this discussion moderated by WE Communications exploring how brands can use culture-changing communications to inspire employees to become active participants in their company’s climate transition journey. Panelists will share learnings, successes and challenges from within their organizations when it comes to engaging existing and prospective employees on this critical topic. From the initial declaration of a commitment through longer-term progress updates, transformation and change management, hear what communication strategies resonate with employees and, ultimately, empower them to use their influence to impact broader audiences.


Noah Keteyian, EVP, Corporate Reputation & Brand Purpose, WE Communications

Joselynne Fynboh, Global Impact Enterprise Integration Lead, General Mills

Abbey Shilling, Communications Director, Land O'Lakes

Susan Hartman, Director, Global Impact Communications, Cargill