Executive Vice President, Corporate Reputation & Brand Purpose
Executive Vice President, Corporate reputation & brand purpose
Noah Keteyian is WE’s executive vice president of corporate reputation and brand purpose. Noah counsels clients to advance executive thought leadership, brand purpose platforms, talent and culture, issues preparedness and global media relations for a range of organizations that have included Microsoft, the Bill & Melinda Gates Foundation, Portland General Electric, Intel, Khan Academy, the Robert Wood Johnson Foundation and Global Philanthropy Forum. He works closely with executives to advance their voice with internal and external stakeholders across digital, experiential and thought leadership forums. Noah also leads the development of trend research, including recent Brands in Motion studies with YouGov and “Leading With Purpose in an Age Defined by It,” a joint study between WE and Quartz Insights to illuminate action in purpose-driven leadership.
Prior to WE, Noah led corporate social responsibility teams at Cone Communications, spearheading purpose campaigns for brands that include Nestlé, General Mills and AMC Theaters. While at Cone, Noah developed sustainability reports and social media engagement strategies, realigned strategic philanthropic efforts and led stakeholder campaigns around issues of water, waste, energy and conservation. Noah also builds on a diverse background as an entrepreneur and a policy advocate. Running a nonprofit community development effort, he created self-sustaining programs and dynamic media partnerships connecting government, industry and talent. As a young entrepreneur and small business owner, Noah championed the creative economy movement in New England as a solution to workforce outmigration challenges.
Noah lives in Seattle with his wife and two children. He has served in various capacities as a supporter of the arts, from state arts commissioner to family electric guitar procurement.
Speakerships & Events
Brand-Led Culture Change, Speaker, Sustainable Brands, June 7, 2022
New Challenges for Purpose Leaders, Speaker, Social Innovation Summit, June 8, 2021
A New Perspective on Leadership Webcast, Speaker, PRWeek, May 20, 2021
Rethinking the Purpose and Meaning of Leadership, Speaker, PRWeek, April 21, 2021
Accelerate Community: Reinventing Purpose Communications, Presenter, CECP, Dec. 9, 2020
What's Your Why? How to Articulate Your Authentic Purpose, Speaker, PRDecoded 2020 Conference, Oct. 13, 2020
Inside Voices: Purpose-Driven Employee Engagement as a Catalyst for Change, Panelist, PRWeek, July 22, 2020
WE On Social Impact at Social Innovation Summit, Speaker, Social Innovation Summit, June 2, 2020
Strength in Solutions Summit Breakout Series — Corporate Purpose Gut Check, Speaker, CECP, Aug. 12, 2020
Strategic Communications Can Make or Break Your Climate Response, June 8, 2022
Working Well, May 18, 2022
Listen, Learn, Act & Repeat: Purposeful Employee Engagement, July 23, 2020