Kemi Akindele Delivers ESG Keynote at PR360
ESG Campaigns: Authentically Targeting New Audiences
Where: The Grand, Brighton, UK
When: May 19, 10:10–10:30 BST
For brands and brand leaders, it is vital to establish and communicate ESG plans, defining them in real-world impact in a way that is relevant to the business and its audiences – both internal and external. but how should brands go about communicating their ESG strategy?
- How should brands define their ESG strategies, for both internal and external audiences?
- How can brands approach ESG campaign targeting, define their audiences, and understanding their expectations?
- How should brands measure and report on their ESG activity with authenticity, avoiding purpose-washing or green-washing accusations?
Kemi Akindele, Director of Corporate Reputation and Brand Purpose, UK