Kemi Akindele Delivers ESG Keynote at PR360
ESG Campaigns: Authentically Targeting New Audiences
Where: The Grand, Brighton, UK
When: May 19, 10:10–10:30 BST
For brands and brand leaders, it is vital to establish and communicate ESG plans, defining them in real-world impact in a way that is relevant to the business and its audiences – both internal and external. but how should brands go about communicating their ESG strategy?
Join Kemi Akindele, Director of Corporate Reputation and Brand Purpose, as she explores WE's recent Brands in Motion research, Making Net Zero Net Positive for Everyone, and unpacks:
- How should brands define their ESG strategies, for both internal and external audiences?
- How can brands approach ESG campaign targeting, define their audiences, and understanding their expectations?
- How should brands measure and report on their ESG activity with authenticity, avoiding purpose-washing or green-washing accusations?
Kemi Akindele, Director of Corporate Reputation and Brand Purpose, UK