WE Joins RB at PRovoke 2020



PRovoke Global PR Summit 2020

Join Nitin Mantri, Avian WE Group CEO at PRovoke's ninth Global Public Relations Summit, when he speaks with Pankaj Duhan, Chief Marketing Officer, RB Health on "The Way Forward: Communicating with Humanity".

When: ​October 22, 2020 at 7:30pm IST/10am EST

Where: Virtual 

About:  The Way Forward: Communicating with Humanity

In this time of complete disruption and business unusual, how should brands plan their next moves? Group CEO of Avian WE and President of International Communications Consultancy Organization (ICCO) and Public Relations Consultants Association of India (PRCAI) Nitin Mantri sits down with Pankaj Duhan, Chief Marketing Officer, RB Health, South Asia, to talk about how brands can navigate with purpose and other key guiding principles to find a way forward in the midst of this time of significant tension and uncertainty. This real-time case study will examine how communications at the center can help lead brand recovery planning and drive a successful data-led strategy grounded in humanity.


  • Nitin Mantri, Avian WE Group CEO
  • Pankaj Duhan, Chief Marketing Officer, RB Health

Pankaj DuhanPankaj is currently overseeing the RB Health brands for South Asia – including innovations, media and ongoing operations. During his tenure – he has delivered strong business growth, achieved record market share, record brand penetration and developed brand campaigns that have grown equities sustainably and recognized externally (including EFFIES GOLD).

Given the extraordinary times, he has led many impactful “behavior change” campaigns especially driving preventative measures like the habit of handwashing through new innovative mediums like the Tiktok #HandwashChallenge that garnered 125Billiion views and 565m videos shared and educational content that have more than doubled the category penetration.

By the end of the year, Pankaj will be moving to RB headquarters in London and will lead Dettol Brand globally for RB.

Prior to RB, Pankaj had a very successful career with P&G, delivering business growths and share turnarounds across successful stints in South East Asia, Australia/ NZ, China , US, South America. He has deep experience across Beauty, Personal Care , Male Grooming, BabyCare and across multiple channel formats and consumer cultures.

Pankaj holds a Master’s degree in Business Administration from Indian Institute of Management, Ahmedabad and Engineering degree from Punjab Engineering College, Chandigarh.