Group CEO, Avian WE
Group CEO, Avian WE
Nitin Mantri is a dynamic leader in the world of communications. He’s the Group CEO of Avian WE and the President of International Communications Consultancy Organization (ICCO). He was the President of the Public Relations Consultants Association of India (PRCAI) for five years - from 2015 to 2020.
Nitin joined Avian WE (then known as Avian Media) as its CEO in 2006. The firm was then two years old and operated out of an apartment in Delhi with 10 employees and a handful of clients. In a few years, Nitin set the template for year-on-year growth. Today Avian has over 200 employees in six offices in India. Its key clients include Airbnb, Amazon, Child Investment Fund Federation, Deloitte, Facebook, Intuit, Johnson & Johnson, Lockheed Martin, Mastercard, McDonald’s, Pernod Ricard, Philips, Reckitt, Samsung, Sony India, Viacom and VMware.
Nitin’s experience of over two decades in diverse sectors and his ability to mitigate crisis and train the C-suite in managing the media helped Avian win clients for life. Nitin and his business partner also founded Chase India, now a subsidiary of Avian WE, in 2011 to work on public policy mandates for Indian and multinational companies. Before joining Avian, Nitin worked at Brodeur/Pleon (now Ketchum), a Europe-based public relations and communications consultancy that belongs to the Omnicom Group, in London. He was responsible for Pleon’s UK operations, and headed the corporate and technology B2B practices. Nitin began his communications career at Genesis PR (now BCW) after completing his MBA from the Birla Institute of Management Technology.
Nitin takes a keen interest in the development of the public relations industry. Since he became the PRCAI president in 2015 he has focused on improving the public perception of the profession in India. As president of ICCO, Nitin is making the global PR industry relevant to different markets, and potential talent. He regularly speaks at the AMEC Global Summit, ICCO Global Summit and Sabre Awards. Nitin teaches and charts course syllabus at prominent mass communication colleges in India to increase awareness about the profession at the grass-root level. He is on advisory board of The School of Communications and Reputation (SCoRe), an institute dedicated to the development of education and research in reputation management.
He received the ‘Global PR Leader of the Year’ award at the 2015 ICCO Global Awards for his contribution to the PR industry. Nitin lives in New Delhi with his wife and two children.
Individual Achievement SABRE Award, PRovoke, Aug. 30, 2021
Speakerships & Events
A New Perspective on Leadership Webcast, Speaker & Author, PRWeek, May 20, 2021
PRCA International Summit to Focus on PR Without Borders, Speaker, PRovoke, March 11, 2021
Rethinking the Purpose and Meaning of Leadership Webinar, Speaker, PRWeek, April 21, 2021
Asia-Pacific Insights, Challenges & Opportunities Panel, Panelist, ICCO Summit 2020, Nov. 4, 2020
Purpose Driven Work Puts Humanity First & Brand Benefits Second, Speaker, PRovokeGlobal, Oct. 23, 2020
The Way Forward: Communicating with Humanity, Speaker, PRovokeGlobal, Oct. 23, 2020
Pitch Perfect: How PR Companies Are Adapting to the New Normal, Interviewee, The Hindu, Aug. 21, 2020
Rebuilding Your Brand Post COVID-19, Speaker, ICCO PR, July 8, 2020
Preparing for the "New Normal" as Communicators, Speaker, PRCA International Summit, May 20, 2020
Winning in India - Going Beyond the Metros for Growth in India, Speaker, Mumbrella360 Asia, Nov. 7, 2019
The New Age Leader: Leading from the Heart, ET Brand Equity, Aug. 27, 2021
Communication, the Best Shot for Vaccination, The Hindu BusinessLine, May 7, 2021
Time to Get Inoculated Against Misinformation, April 20, 2021
Thrive: 2021's Business Imperative, Feb. 4, 2021
Powering Through Crisis With Purpose, Sept. 2, 2020
Building a Purpose-Led Brand in India, Dec. 7, 2018