Rethinking the Purpose and Meaning of Leadership Webinar


PRweek + we uncover why brands must rethink how to lead with purpose

Join WE for a discussion on new research insights that show introspection and determination can unlock new ways for leaders to communicate. 

When: 10:00 - 11:00 a.m. PDT, April 21, 2021

Where: Virtual - Watch the recording


Leaders have traditionally been celebrated for their boldness and confidence, pursuing their vision with relentless focus, and never showing doubt or uncertainty. This past year's upheavals have reset expectations for global leaders. How should they respond?

This WE-hosted webinar will help inform and inspire marketing and communications leaders on how introspection and determination can unlock new ways for leaders to communicate. Hear insights from recent executive communications research on dynamic ways to think, act and lead. Key results from WE's recent study, "Rethinking the Purpose and Meaning of Leadership," will be shared. 


Noah Keteyian, SVP, Corporate Reputation & Brand Purpose, WE

Kona Barrasso, SVP, Technology, and Culture & Belonging, WE

Burghardt Tenderich, PhD, Professor of Practice, Annenberg School for Communication and Journalism, Co-director, Public Relations Studies Program, Associate Director, USC Center for Public Relations, University of Southern California