WE @ Mumbrella360 Asia
When: Thursday, November 7, 2019
Where: Marina Bay Sands Singapore
About: From November 6 to 7, Mumbrella360 Asia will bring together the entire marketing and communications ecosystem to hear from the top CMOs, agency bosses and media owners about the issues and challenges affecting the industry and the new technologies and best practices moving the industry forward. Mumbrella360 Asia will see hundreds of people converge across three days to network, build new business, learn and be inspired.
- Ray Page, WE EVP of Digital & Experience Technology (DXT) will conduct a masterclass to discuss how creative, technology and strategy should actually be working hand-in-glove together and he will showcase The Trifecta Model through a series of case studies featuring clients who have benefited from this method.
Attend the session » International Speaker: The Trifecta Model - Combining Creative, Technology & Strategy
- Nitin Mantri, Avian WE Group CEO and President of ICCO, will discuss how a new breed of consumers are emerging in India and how marketers can tap into the new middle-class population outside the metros. He will share how retail and e-commerce are transforming the consumer landscape and discuss the alternatives to expensive television, radio and print campaigns - especially in a market where many different languages are spoken.
Attend the session » Winning in India - Going Beyond the Metros for Growth in India