WE on consumer expectations at Online Fokus Konferenz
May 20, 2020
SOURCE: https://online-fokus-konferenz.com/marketing/
WE on consumer expectations at Online Fokus Konferenz
When: May 25, 2020
Where: VIRTUAL EVENT. Register here.
About: While our world is getting smaller, customers' expectations of brands are demonstrably higher. We have been investigating this area of tension from a communication perspective for several years by asking customers for their opinion and would like to share our findings with you. At Germany's Online Fokus Konference, WE will focus on insights from its annual study "Brands in Motion", which investigates the constantly changing environments, challenges and conditions brands have to deal with today.
With:
- Daniel Blank, deputy general manager and head of digital and technology at WE in Germany, will explore the general expectations consumers have of brands in Germany, as well as on a global level – and how brands can respond to them constructively. Blank will take a closer look on the all-important topic of “Purpose” in the German market. At WE, Blank oversees the agency’s work for all technology clients, and shapes and develops WE’s digital offering across all sectors (Tech, Consumer and Health).
