WE on Purpose and Humanity at the PRCA International Summit


SOURCE: https://www.prca.org.uk/event/3982/prca-international-summit---virtual-event

WE on Purpose and Humanity at the PRCA International Summit

When: May 20-21, 2020

Where: VIRTUAL EVENT. Register here.

About: As the world grapples with the uncertainty caused by COVID-19, people are craving steady leadership. In times of crisis, we all desire reliable information delivered with compassion to create stability. That’s where expert communicators can play an important role. At PRCA’s first international summit, WE will offer perspective on how brands can navigate this time of business unusual by acting authentically and putting values front and center to create a dramatic and positive impact on not only their customers but the world at large.


  • Patrick Tooher, director of corporate communications at WE in the UK, will share a point of view on how companies can step in– often more nimbly than governments – to create stability for their customer, and the world. With more than 15 years’ experience, Tooher has deep knowledge of financial markets and expertise in corporate reputation and crisis management across multiple sectors for leading brands.

  • Group CEO, Avian WE, Nitin Mantri, will focus his talk on PR in a post-Covid-19 world and how communicators can begin preparing for the “new normal”. Mantri is also president of the Public Relations Consultants Association of India (PRCAI), the vice president of International Communications Consultancy Organization (ICCO), and the president of ICCO.



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