Alan VanderMolen Discusses Innovation and Ethics on CNBC
January 10, 2019
SOURCE: https://www.cnbc.com/video/2019/01/02/brands-need-to-beware-of-using-technology.html
Catch WE's International President Alan VanderMolen on CNBC, discussing how brands can alleviate consumers' fears of data breaches, earwigging phones and autonomous vehicles by communicating both the risks and rewards of innovation - and mitigating the risks.
Brands in Motion Research 2019
Our latest Brands in Motion research found that:
- 84% of consumers fear their personal data is not secure.
- 64% of consumers fear their phone is listening to them.
- 67% of consumers fear being a pedestrian in a world of self-driving cars.
Consumers want brands to innovate safely. Now, more than ever, they are holding brands responsible for ethical technology implementation. Discover what this means for marketers in the clip from CNBC.
