Campaign: Executives, Make Sustainability Commitments Real
SOURCE: https://www.campaignlive.com/article/employees-executives-sustainability-commitments-real/1823365
WE Communications Report Reveals That Engaging Employees in New Ways is Key to Overcoming 'Green Fatigue' and Igniting Sustainable Change
Campaign US, 23 May, 2023
At the executive leadership level, sustainability continues to be a top priority as companies devote significant resources to making their operations and supply chains more climate-friendly. But a Brands in Motion global report from WE Communications finds that many employees don’t know what their employers are doing to create a greener world. This knowledge gap presents an important internal communications opportunity for companies, and the data from WE’s global survey, “Winning the Battle Against Green Fatigue,” provides a clear road map for using communications to enhance employee engagement on sustainability.
In this piece, three global WE leaders reflect on what WE's research insights mean for companies when it comes to employee engagement on corporate sustainability programs. Read more to hear from WE's Kemi Akindele, Director, Corporate Reputation & Brand Purpose, UK, Noah Keteyian, EVP, Corporate Reputation & Brand Purpose and Sharmishtha Ghosh, EVP, Healthcare and Social Impact, Avian WE.
(Photo courtesy of Campaign)
